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Neuroscience can be used for good or for evil; this one might fall in the evil bucket

Thu, 12/04/2008 - 11:00am — Anonymous



Marketplace radio

interviews Martin Lindstrom,
author of

Buyology: Truth and Lies About Why We Buy
(another book in the series

Short catchy title: Long boring subtitle)
about
how stores get people to buy more stuff
by taking advantage of how our brains are wired.



(Unfortunately, at the time I checked, the
Smell and Beer bonus tracks were broken.
You can try to console yourself with Paddy Hirsch's

explanation of margin calls in terms of Girl Scout Cookies.)



Update: The Smell and Beer links work now.


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